Freepik Is Now Magnific: What Changed, What Stayed the Same and What It Means for You
On April 28, 2026, Freepik renamed its AI creative platform Magnific, borrowing the name of the famous upscaler it acquired in 2024. Here's the full story: why it happened, what changed for existing users, and what you should check on your account.
From stock library to AI creative suite
Freepik started in 2010 in Málaga, Spain, as a library of free and premium stock images, vectors and icons, eventually growing to hundreds of millions of assets and more than a million paying subscribers. Over the past few years, it added AI image generation, video, editing and audio tools to the platform.
In 2024 Freepik acquired Magnific, the upscaler that went viral in 2023 for inventing believable detail rather than just enlarging pixels. On April 28, 2026 the company took that name for its whole AI platform. We look at how the upscaler holds up after the change in our full Magnific review.
How Freepik became Magnific
The rebrand was the last step in a multi-year shift from stock content to AI creation.
2010 — Freepik launches
A free stock resource site for designers, which grows into one of the world's largest libraries of vectors, photos and icons.
2023 — Magnific goes viral
A standalone AI upscaler launches and becomes famous among AI artists for its detail-hallucinating results, especially on Midjourney images.
2024 — Freepik acquires Magnific
The upscaler joins Freepik's growing set of AI tools, alongside image generation and editing.
2025 — AI becomes the core product
Freepik's AI suite expands with many image models, video generation, audio and editing tools, increasingly overshadowing the stock library.
April 28, 2026 — Freepik becomes Magnific
The AI platform is renamed Magnific and moves to magnific.com. Accounts, libraries and subscriptions carry over, and the original upscaler remains available as a legacy service at magnific.ai.
What's new vs what stayed the same
| Area | What changed | What stayed the same |
|---|---|---|
| Name and domain | Freepik AI is now Magnific at magnific.com | Same company behind it |
| Account | New branding and dashboard | Same login, history and library |
| Subscription | Plans repackaged under Magnific names | Existing subscriptions carried over |
| Tools | Unified suite: image, video, audio, upscaling, editing | The same underlying tools and models |
| Stock content | No longer the front door | The asset library is still available |
| Upscaler | Built into the main Magnific platform | Original service kept as legacy at magnific.ai |
| Affiliate links | Now use referral.magnific.com | Old links reportedly redirect |
Why Freepik chose the Magnific name
Freepik hasn't published one single reason, but industry coverage points to three.
- The audience changed. More customers now come for AI creation than for stock downloads, and "Freepik" still suggested free stock images.
- Magnific had the stronger reputation with creators. Among AI artists, Magnific was already the name associated with premium quality.
- One brand for one suite. Bringing generation, video, audio and upscaling under one name makes the product easier to explain.
What the rebrand means for users
- No action needed to keep your account or library
- One subscription covers the full AI suite
- The famous upscaler is now part of every relevant plan
- Stock assets are still accessible
- Clearer focus on AI creative tools
- Plan names and packaging changed, so check your tier
- Credits were reintroduced for some premium models
- Renewal prices may differ from what you first paid
- Old bookmarks and integrations may need updating
- Stock-only users may find the library less prominent
Who should take action
✔ Check your account if you
- Have a renewal coming up soon
- Relied on unlimited use of a specific model
- Use the API or integrations with Freepik endpoints
- Promote Freepik as an affiliate
✘ You can relax if you
- Just log in and use the tools occasionally
- Only download stock assets
- Signed up after April 2026
- Already use the Magnific upscaler
5 things to check after the rebrand
| Check | Why it matters |
|---|---|
| Your plan tier | Make sure it mapped to the Magnific plan you expect |
| Renewal price | Compare it with current pricing on magnific.com |
| Credit rules | Some premium models moved back to credit-based use |
| Saved bookmarks and apps | Update links to magnific.com |
| Integrations and affiliate links | Switch to the new Magnific endpoints and referral links |
Quick answers
Is Freepik shutting down?
No. The same company now runs its AI platform under the Magnific name, and the stock library is still available.
Do I need a new account?
No. Existing Freepik accounts, libraries and subscriptions carried over automatically.
Is Magnific free?
There's a limited free tier (reported at up to 20 AI images a day with the in-house model, for personal use). Most pro tools, including serious upscaling, need a paid plan such as Premium at around $14.50/month billed annually.
What happened to the old Magnific upscaler?
It's built into the main platform at magnific.com, and the original service remains as a legacy option at magnific.ai.
Did prices change?
Plans were repackaged under Magnific names, and credits returned for some premium models. Check your renewal price on the pricing page.
A new name for what Freepik had already become
The rebrand mostly makes official what users had already seen: Freepik had become an AI creative suite, and its most respected tool was Magnific. For most people, nothing breaks. Your account, library and subscription simply live under a new name.
If you've never tried it, now is a good time. Start with our beginner's guide to Magnific or read the full review.
Try Magnific AI →
