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Are Lucy & Co.'s reversible harnesses actually worth the hype?
Every other dog harness brand picks one print and sticks with it. Lucy & Co. built its whole identity around gear that flips inside out to give you two looks in one piece — and it's turned into one of the most recognizable names in pet fashion. Here's what holds up after digging into the materials, sizing and real reviews.
What is Lucy & Co.?
Lucy & Co. was founded in 2014 by Ashley Paguyo and El Shourbagy — the duo behind @dogsofinstagram — after they struggled to find dog gear that didn't feel cheap or generic for their senior Bugg, Lucy. Since then it's grown into one of the internet's most-followed pet brands, known almost entirely for one idea: reversible neoprene harnesses and leashes that give you two prints in a single piece of gear, plus a full lineup of collars, raincoats, apparel and accessories for both dogs and cats.
What you get, what you give up
- Genuinely two looks in one harness or leash — flip it in seconds, no separate purchase needed
- Consistently rated 4.9/5 across thousands of verified reviews, with 97% saying they'd recommend it
- Clear size range from XS to XL covering roughly 6–55 lb dogs, with full neck and chest measurements listed
- Sold both online and in Petco stores, so you can try the fit in person before committing
- Full ecosystem beyond harnesses: matching leashes, collars, raincoats, bandanas, ID tags and poop bag holders
- Also makes harnesses, collars and leashes for cats — not just dogs
- Frequent markdowns — several core styles are already discounted 15–20% off list price
- Hand wash only, hang to dry — no machine washing or drying for the fabric pieces
- Built around style first; if you need a technical, escape-proof or no-pull harness, check their separate No-Pull line rather than the classic reversible one
- Print collections rotate, so a specific pattern you like may sell out and not return
- Sizing is by weight, neck and chest together — worth double-checking all three rather than just your dog's weight
Six pieces worth starting with
Instead of pointing you at the entire catalog, here are six of Lucy & Co.'s core pieces — spanning harnesses, a leash, weather gear and an everyday essential — that show off what the brand does best.
What actually makes the gear "reversible"
Double-sided neoprene
Harnesses and leashes are built from durable, water-repellent neoprene on both sides, so flipping the piece gives you a genuinely different print rather than a plain back panel.
Adjustable, measured fit
Each size lists weight, neck and chest ranges rather than just a weight guess, which matters more with a reversible design since the fit needs to work in both orientations.
Coordinated collections
Most prints come as a matching harness, leash, collar and poop bag holder, so you can build a full coordinated walk set instead of mixing brands.
Lockable hardware
Leashes use a premium lockable carabiner and iron D-ring rather than a basic clip, which is a small detail that shows up a lot in the review photos.
Cat gear, too
The same reversible design language extends to breakaway cat collars, cat harnesses and cat leashes — not common among dog-first pet brands.
When to buy — and when to look elsewhere
✔ Lucy & Co. is a great fit if you
- Want your dog's walk gear to actually look good in photos, not just function
- Like the idea of two prints in one harness instead of buying two
- Have a dog between roughly 6 and 55 lbs that fits their XS–XL range
- Want a matching harness, leash and collar set instead of mixing brands
- Don't mind hand-washing gear occasionally in exchange for the print variety
✘ Look elsewhere if you
- Need a technical, escape-proof or no-pull harness as your primary requirement
- Want machine-washable gear you can toss in with regular laundry
- Have a dog outside the 6–55 lb range this line is built for
- Care more about rugged trail durability than print variety — a hiking-focused brand will serve you better
Lucy & Co. vs. other popular dog harness brands
| Brand | Starting price | Signature idea | Best for |
|---|---|---|---|
| Lucy & Co. | ~$20–32 | Reversible two-in-one prints | Style-first pet parents who want variety |
| Ruffwear Front Range | ~$59.99 | Padded, trail-tested everyday harness | Hiking, rugged everyday durability |
| The Foggy Dog | ~$35–45 | Minimalist, contemporary prints | Simpler, muted aesthetics over bold prints |
Quick answers
How do I know what size to order?
Each product page lists weight, neck and chest measurements for every size from XS to XL. Since the harnesses are reversible and need to sit well from both sides, it's worth measuring your dog's chest girth rather than guessing from weight alone.
Can I machine wash Lucy & Co. gear?
No — the brand recommends hand washing in cold water and hanging to dry for its neoprene and fabric pieces. This is one of the main trade-offs for the reversible print construction.
Is Lucy & Co. only for dogs?
No. The brand also makes breakaway cat collars, cat harnesses and cat leashes using the same reversible design approach, alongside its larger dog product line.
Can I buy Lucy & Co. in stores, not just online?
Yes — Lucy & Co. has a retail partnership with Petco, so you can find a selection of their bestselling styles in Petco stores in addition to shopping online.
9.0/10 — The most photogenic walk gear on the market, with the ratings to back it up
Lucy & Co. picked one idea — a harness and leash that flip to a second print — and built an entire, well-reviewed catalog around it. It isn't trying to be a technical hiking brand, and it says so itself with a separate no-pull line for dogs that need it. But for pet parents who want gear that looks as good as it functions, backed by a 4.9-star average across thousands of real reviews, it's one of the easiest recommendations in pet fashion.
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